Understanding your client base is the key to delivering content that is relevant, timely and accurate. If you completed the exercise I described earlier you have identified your client demographics – strongest, intermediate and weakest. Now the challenge is to engage your best clients and improve your success with the rest.
As a first step to growing your business I suggested starting with people who are “like” your best customers. What did I mean by that?
We are all agreed that a key component of a referral based business is communicating with your contacts.
In order to grow your business you must first understand your best and worst customers. Everyone has a demographic, or type, of person with whom they are most likely to be successful and with whom they are most likely to fail.
Real Estate Professionals, Trade Contractors, Entrepreneurs, Consultants and all other small business professionals share many things in common – including a constant barrage of vendors stating that they can insure success for our businesses. Most recently is the advent of improved web design and guaranteed positioning on the first page of search engine results.