Today the NAR released survey results displaying The Importance of Referrals in the Real Estate Industry. In this study they researched how many agents a buyer contacted before selecting an agent based on how the buyer found the agent.
When building a referral based business, it is important to appropriately thank those who send referrals your way. And since a referral is the result of a personal relationship, why not make the thank-you personal too?
We all know the importance of first impressions — they lay the foundation for future interactions and are hard, if not impossible, to change. But what about "lasting" impressions? For referral based businesses these can be the deciding factor in an individual's decision to refer you - or not.