very so often I speak with a client who wants to send a marketing email to their entire database. Whether it is a listing update, homeowner tip, or a local announcement, they want to hit “send to all” and be done with their email. While I do understand that hitting send to all is the easiest and quickest way to send an email, I must advise clients that it is not the most effective way to disperse a marketing message (nor is it the legal way )…
We all know the common real estate terms: Must See, Won’t Last Long,
Gourmet Kitchen, Best House in the Neighborhood, Cozy Retreat, Spacious
Floorplan, etc. etc.
All of these are great descriptions and do exactly what a listing agent
wants: Give the prospective buyer a positive feel for the home and
entice them to see it in person. So what’s the problem? Unfortunately
such descriptions have become so overused prospects either glance over
them or see through them.
In Relationship Management: 7 Ways to Keep In Touch With Past Clients, Melissa Tracey asks “In real estate, there’s a fine line in keeping in touch with your past clients and becoming that annoying pest who’s always calling, e-mailing, or mailing. So how do you make sure you aren’t annoying and stay within that helpful professional or friend zone?"
Tax time is quickly approaching! And since tax preparation is overwhelming for most, now is the perfect time to share home tax-tips with your client base.
This morning I read a great real estate marketing article on Inman.com - Tips to Segment Your Online Audience. In the article, Gahlord Dewald reminds agents that their focus should not be on the latest or greatest technology trend, but rather on how they reach and communicate with their client base.